IMPACT OF MULTIDIMENSIONAL CORPORATE SOCIAL RESPONSIBILITY INITIATIVES ON URBAN SUSTAINABLE DEVELOPMENT: EVIDENCE FROM BENGALURU

DOI: https://doie.org/10.10399/ES.2026404458

Ms. Mariam Mathen, Dr. N R Suryanarayana

Keywords:

Corporate Social Responsibility (CSR); Urban Sustainable Development; Technology-enabled CSR; Environmental Stewardship; Community Development Impact

Abstract:

Corporate Social Responsibility (CSR) has increasingly evolved into a strategic mechanism through which corporations contribute to sustainable urban development. Existing research predominantly focuses on organizational outcomes such as reputation and financial performance, with limited empirical attention given to community-level developmental impact in urban contexts. Addressing this gap, the present study examines the influence of multidimensional CSR initiatives on urban sustainable development outcomes in Bengaluru, India, a leading technology-driven metropolitan city. The study adopts a quantitative research design based on primary data collected from 230 respondents and employs multiple regression analysis using SPSS to evaluate the impact of four CSR dimensions: education and skill development CSR, preventive healthcare and well-being CSR, environmental stewardship CSR, and technology-enabled CSR for social good. The findings reveal that all four CSR dimensions significantly and positively influence urban sustainable development, with environmental and technology-enabled CSR demonstrating comparatively stronger effects. The results reinforce stakeholder theory and sustainability perspectives by highlighting CSR as a multidimensional driver of urban resilience, social inclusion, and environmental sustainability. The study contributes to CSR literature by providing an integrated empirical framework that shifts the focus from firm-centric outcomes toward measurable urban development impact. The findings offer valuable implications for corporations, policymakers, and urban planners seeking to design evidence-based CSR strategies aligned with sustainable city development and long-term societal well-being.

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